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October 2022

Marketing

Yubo updates its age verification feature to reach 100% verified users worldwide

Yubo is a live social discovery app that focuses on bringing people from Gen Z closer together, making their social circle easier to expand in the safest environment possible. Reaching over 60 million users worldwide, the app has quickly become one of the most popular social media platforms among young people who are interested in making new friends.

Yubo is known for prioritizing user safety to make sure its young users have a virtual community where they feel comfortable and safe. Since the creation of the app in 2015, they continue to iterate on its range of safety features and are considered an industry leader in implementing new safety technology within the app

Most recently, they released a new age verification process for existing users on the app and for new users during sign-up. Their goal was to verify 100% of users on the app by the end of this year. The incredible news is, they made this happen in only three months, which is also three months ahead of schedule. 100% user age verification is something no other social media platform has accomplished thus far and is an important step in protecting its online community. Yubo first released the new feature during a beta test to its youngest users on the platform (users ages 13 to 14). After seeing major success with the beta test, Yubo quickly began to scale it to the remainder of its users making it officially a 100% age-verified platform. 

How did Yubo make its age verification process accurate but easy to go through?

Yubo has a longstanding partnership with Yoti, a digital identity platform that developed advanced authentication technology that allows people to verify their identity through an encrypted, secured, and privacy-friendly method. The process has been made simple, quick, and handy to make sure people go through it easily. All a user has to do is take a real-time selfie on Yubo. Yoti’s algorithm will then do its magic and estimate the user’s age, while also verifying that it’s not a fake picture through their liveness algorithm (which captures a short video to detect movement). Once the age estimation and photo validation is complete, the technology will confirm that the age estimated matches the birth date details given by the user at sign-up. If it’s confirmed by the algorithm, the user is all set to use the app! If it’s not and the ages do not match, the user will have to go through extra steps to verify their age and identity.

For those worried about looking younger or older than their true age, which can happen for a lot of people, Yoti’s technology has proven to still be successful. In fact, Yoti has a 98.9% accuracy for age estimation within a specific age threshold. For any further questions about the process, you can click on the following link to contact Yubo’s support team.

About Yubo

Yubo is a live social discovery app where young minds can connect and express themselves with new friends from all over the world. Since 2015, the Yubo app has amassed 60 million users across over 140 countries. With features like messaging, live streaming, profile tags, online games, and digital art, Yubo offers young people the opportunity to meet new friends and socialize similar to how they would in real life.

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Business

The importance of customer centricity in healthcare

As patients become increasingly involved with their healthcare decisions, they expect better communication with their providers and more personalized care. The relationship between healthcare organizations and patients is evolving, and to accommodate the changing expectations of patients, it has become important for healthcare organizations to adopt customer-centric policies. This helps them focus on patient education and engagement, improving clinical outcomes and patient journeys.

Understanding customer centricity 

Customer centricity is already quite well understood and established in industries such as retail and hospitality. In healthcare, however, it is still a relatively new concept. With patients expecting a personalized and open healthcare system where they can be involved in decision-making, many healthcare organizations are adopting customer-centric approaches that focus on what the patients want and need.

In healthcare, customer centricity means that hospitals consider healthcare as a service and patients as their customers. A central feature of this approach is educating staff about patient expectations and engaging with them positively and directly. This helps deliver services that truly meet the needs of the customers.

One approach used by many healthcare organizations is administering surveys designed to assess a patient’s experience during their hospital journey. The data collected by these surveys can be used in a variety of ways, such as identifying areas where the services need to be effectively tailored to suit the patient’s needs. In addition to providing greater value to patients, customer centricity also improves clinical outcomes, hospital services, and employee satisfaction levels.

Focusing on the patient experience works along the same lines as many value-based healthcare ideals where strategies are designed to reduce healthcare costs while improving patient satisfaction and health. Although an increasing number of hospitals are adopting a customer-first approach, implementing this practice requires a lot of flexibility and changes. This may require adopting new patient outreach methods, new solutions, modified procedures, and staff training.

It is often challenging to transition to customer-centric policies considering the number of procedural and operational changes that are required. Staff members play a crucial role in this transition as they are central to any hospital organization. Nurse practitioners who are trained to understand the importance of customer centricity and how it applies to healthcare play a vital role in this transition. Programs such as the AGACNP programs available online from Rockhurst University are specifically designed to provide this training.

It is also important for healthcare organizations to have a clear understanding of patient expectations and the elements involved in creating true customer-centric service.

Digital communication and tools 

Patients today often prefer to interact with healthcare organizations through digital channels. Digital communication tools provide customers with control and flexibility so they can interact in a way that is suitable for them. Most brands allow customers to access information digitally and chat instantly with bots, but this is not usually the case when it comes to healthcare. Instead, most patients are still required to call their healthcare providers and must stay on hold for an extended period to get answers to their questions.

Providing customers with the communication channels and tools they need is an important part of customer centricity. Communications should be accessible, transparent, and customized to provide value. Technology and people can work together to create a robust and cohesive communication platform that meets the needs of customers.

Proactive personalized care

Modern patients do not want to be treated like everyone else. Every patient has unique healthcare needs, and they expect to receive personalized communication and care. Healthcare can be quite complicated, and patients want someone who can help them navigate it with ease. They seek professionals who will help them get the right treatment.

Personalized care entails much more than just referring to the patient by their name. Today, it involves using data to truly understand the needs of the customer and meet their needs proactively. Healthcare companies today are using data to proactively reach out to patients and ensure they are getting the care they need. This also enables healthcare professionals to treat conditions before they worsen and prevent conditions in the first place.

Why customer centricity is important in healthcare

Many healthcare organizations hold the belief that their priority should be treating the sick, preventing illness, and saving lives. While this remains true, it is also important to understand that healthcare organizations are running a business. Although their priority should always be care provision, there are many other factors they need to consider. Here is a look at some of the important ways in which customer centricity helps an organization.

  1. Cost efficiency

Healthcare costs are a major challenge, and regulations are often centralized to stay cost-efficient. This can negatively impact personalized treatment and the quality of service. Customer centricity in healthcare can be used to reduce the burden on overstretched budgets. When patients are given agency, the responsibility of service providers is reduced, which boosts staff morale. When patients are allowed to be active in their own care, they are engaged and motivated. Patients will often then take responsibility for staying on track with lifestyle changes and medications, providing substantial financial savings in the future.

  1. Improved quality of care

When consumers are treated as partners instead of just patients, it empowers them. This enhances their quality of life and self-esteem. In addition to being cost-effective, this provides the additional benefits of holistic care. Customer-centric care allows patients to play an active role in decision-making. Putting patients at the center means understanding and prioritizing their needs, and this allows healthcare organizations to shine where it truly counts.

  1. Better patient engagement

For hospitals to be efficient and effective, it is important for staff to connect with patients to better understand their expectations and needs. Improved patient engagement allows healthcare professionals to meet these expectations. Patients who are engaged are more willing to stay committed to their own care and follow treatment guidelines.

  1. Effective communications 

The customer-centric approach focuses on effective communication. Patients today expect to stay updated on relevant information about their own care and procedures. They want to receive clear and effective communication from their healthcare team.

With smartphones and the internet, it is easier than ever to enhance communication with patients. Providing them with relevant information through the communication channels they prefer also helps hospitals save a lot of time and avoid frustrations. An automated communication system or virtual assistant will also free up a lot of time for nurses so they can focus on important hospital tasks.

Understanding healthcare customers 

To meet and exceed customer expectations, it is important to first understand who the customer is. In the healthcare industry, customer profiles can be incredibly diverse compared to other industries. Creating targeted, customized solutions for a variety of customer profiles can be daunting but equally rewarding.

Healthcare services operate on a large scale, so there might be a limit to how many services can be personalized. Mass personalization, however, is still a viable goal. First, study the customer base and set categories based on their needs. Staff members such as receptionists, nurses, and doctors will then play an important role in customization. Customer empowerment is an important piece of customer centricity, so it can be helpful to understand healthcare customers of different profiles so their care can be designed accordingly.

Here is an example of some categories that might be used:

  • Patients who are healthy, active, and invested in their care. These types of patients understand how important it is to maintain a healthy lifestyle and may be more invested in preventive healthcare. They might keep track of their fitness and diet and may also be following health guidelines regularly. They want to take control and play an active role in their health.
  • Patients who are currently healthy but not invested in their care. These patients may not have any current health concerns, but they may be too confident in their health status. They might believe that they don’t need to actively do anything to ensure their well-being in the future. They might not get health screenings on a regular basis and may be resistant to preventive care.
  • Patients who are currently not healthy and not invested in their care. These patients are considered to be at risk. They are currently ill but are unwilling or unable to be engaged with their healthcare plan. They might have chronic illnesses and may be dealing with high treatment costs. This may further discourage them, making them delay seeking help.
  • Patients who are ill but invested in their care. These patients may have poor health, but they take this opportunity to become more involved in taking care of their health and establishing healthy practices. Some of these patients may have had a health scare, making them change the course of their lifestyle. They may be willing and highly motivated to change their lifestyle so they can get healthy and improve the quality of their life. This helps them as well as their healthcare team.

Customizing efforts for different patient profiles 

When trying to design customer-centric policies and procedures for an organization, it is crucial to understand that all patients are unique. One-size-fits-all solutions may not work for all patients. Depending on the type of patients you are targeting, the way in which you approach this transformation will change.

Organizations should take the time to first understand their current customer base. They should also know the profile of the potential customers they might want to target in the future. Knowing who you need to reach will allow you to tailor your outreach and marketing efforts and create effective partnerships.

The customer profiles discussed above provide a good starting point for research into customer profiles. Once the population has been defined, it is also important to consider the best ways to reach them. This will help define how they can be drawn into the organization’s network. Although this process may seem very time-consuming and challenging, it is an important foundation on which all future decisions and policies will be based.

The marketing departments of most hospitals today focus on advertising. Consumer research is often neglected, even though the findings of such research can be important in creating a successful operating strategy. Research can also help tailor advertising communication and messages that will resonate better with target customers.

Hospitals often miss the opportunity to connect their strategy to their values and mission. Customers are what keep healthcare organizations in the business, yet hospitals often lack consumer-focused core values. Without having a set of values to depend on, marketing efforts are often misguided and ineffective. This equation has to change to customize efforts for different patient profiles.

How to implement customer centricity

The advantages of customer centricity are clear, but many healthcare organizations may not be set up to accommodate these changes. Involving patients in their healthcare decisions takes a lot of time, effort, and resources. Many practitioners may not even feel that these efforts provide much value in the long run.

Healthcare administrators and professionals first need to take the time to assess their organizational capacity. This will help them determine ways in which they can support customer-centered efforts in the future. To effectively accomplish this, organizations need a deep understanding of their own capacity as well as their practitioners. They need to clearly understand how involving patients can support broader public and organizational missions.

The healthcare industry is lagging when it comes to engaging customers. Many are dealing with organizational challenges that they may try to rectify by strengthening management capacity, but this can be counterintuitive. A better way to deal with these challenges is by delegating more responsibility and authority to the front-line staff members and patients who are most affected by such decisions. This means that customers and providers can work together to identify and achieve health goals. Both sides are invested and can share the responsibility of the process, as well as the results.

Focus on the big picture

While identifying target audiences, understanding their profiles, and finding ways to effectively reach them are important, it is also helpful to focus on the big picture. When it comes to implementing customer-centric policies, this translates to thinking about staffing capacity and service lines to meet existing needs.

Many hospitals are driven by the product and not the market. They focus on individual specialties such as oncology and base their approach on what the hospital offers, then seek customers who require those services. Instead, the reference point should be reframed by first conducting a survey of what needs currently exist. Knowing which needs you can fill and how you can do it effectively is a better way to ensure long-term success.

Healthcare organizations not only need to know their current consumers but also potential consumers they can serve in the future. Customer-centric research and evaluation can help organizations uncover potential areas they can serve. This information can be used to evaluate which markets to serve in the future and which ones you would like to avoid. Developing policies and procedures in this manner is a future-proof way to ensure organizations remain profitable, relevant, and better equipped to serve the changing needs of patients.

Developing a healthcare service plan that focuses on patients

The first step of the process is having a clear idea of what healthcare customers look like and identifying their needs. The second part of the process is knowing what potential customer profiles your organization would like to serve. Then, it is time to consider a few important questions that will help you develop a service plan to effectively target your identified segments. Here are a few useful questions to ask before you develop a customer-centric service plan:

  • What are the experiences of each patient profile at different stages of their medical journey? How do these experiences affect their well-being?
  • What are the specific needs of different patient types? What motivates them, and what pushes them away from seeking help?
  • Do you currently meet the expectations of your patients? Do they rate their experience positively?
  • Have you recognized any areas of discord or conflict?
  • Do you currently collect any feedback from patients? How is the feedback collected, and are there any procedures in place to respond to feedback?

These questions will provide you with a starting point in prioritizing customer centricity and understanding how healthcare providers are currently operating. This, in turn, will lead to better results for medical professionals and patients.

Summary

Like any other industry, customer centricity in healthcare means putting people first. It puts patients at the forefront and profits second. Inviting customers to voice their opinions and taking action based on their feedback can be challenging, but it is a revolutionary approach for improving the effectiveness of healthcare organizations.

Trying a different method may not be easy at first, but it can be extremely rewarding in the long term. Organizations do not have any other choice but to evaluate their current values and status to start their journey toward becoming client-centered.

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Business

The Importance Of Procurement In The Existing Business World

The role of the procurement manager is critical to the success of each department in an organization. It has become one of the most rewarding career options and is getting much-needed recognition. Procurement officers or managers are considered a major contributor to the growth and success of a business and also constitute important board members of companies. This has resulted in a surge in undertaking enhanced digital certification courses among aspiring professionals.

Benefiting businesses

Referred to as sourcing management, purchasing management, supply chain management, materials and vendor management, and so on, the role has important tasks to perform. A procurement expert is responsible for optimizing expenses, and offers concrete benefits to the business like:

  • Dealing and negotiating multi-million value contracts
  • Handling important offshore operations
  • Introducing innovative and new processes
  • Though the discipline is filled with new opportunities, there is a shortage of competent professionals. Therefore, online procurement certification courses and training are encouraged.

A promising career opportunity

Even a few years back, the role of procurement officers and managers was not taken seriously as auditing and law professionals. Today, the field is promising, and procurement professionals can reach top positions in a company and even become board members. Furthermore, procurement professionals get the opportunity to get exposed to senior-level stakeholders much quicker.

Procurement is a sector that opens the door based on performance and competence more than seniority. Surveys reveal that their salaries are equivalent to other prominent fields like the IT sector, finance, human resources, law, and so on. This is one of the reasons the presence of enhanced digital certification courses on procurement has gone so high today, thereby helping in carer progression.

Opportunity to collaborate on multiple projects

Procurement is one such field that offers a wide range of projects. Some individuals are asked to look into business analytics and handle cost-saving decisions. On the other hand, a few in the field might have to opt for the hands-on approach method. A procurement professional has to handle multiple projects starting from executing seamless supply chain management to benchmarking agencies. Collaborating on multiple projects helps one to learn more and become a better procurement expert.

Gaining cross-industry experiences

The wide variety of fields that procurement professionals get encountered regularly is enticing for those who look out for new challenges. It is a career option that helps to interact with different individuals from multiple sectors. Thus, there is a huge opportunity to gain cross-industry experience. In times when there is fierce competition in the professional field, gaining cross-industry experience can be beneficial for professionals.

Conclusion

Procurement is an excellent opportunity for professionals looking out for exciting and multiple roles with fantastic career prospects. Seeking an enhanced digital certification course is one of the efficient ways to pave the way toward the field. It is one of the few sectors where new employees are given the chance to prove their worth and also take charge of challenging projects. The present business landscape has recognized the importance of procurement in the growth and development of enterprises.

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News

3 Great Types Of Healthcare Art

Healthcare Art is a company that specializes in high-quality commercial artwork. They provide customized sizes and finishes for their customers. They offer curated art collections, as well as a range of custom services to make your purchase a truly unique one. They have a wide range of products for sale, including paintings, sculptures, and photography.

Nature photography

Nature photography is an art form that focuses on capturing nature and wildlife. These photos rarely include people, although they are still popular. Fine art nature photography prints are among the most popular and effective types of artwork for healthcare facilities. These images depict peaceful places that are often hard to find in modern cities. These photographs can inspire a peaceful, positive atmosphere that can help patients feel better.

Studies have shown that viewing nature photography can improve a patient’s health. It has also been proven to reduce muscle tension, heart rate, and blood pressure. In addition, it can help replenish cognitive resources. For example, students studying in Australia made fewer mistakes when looking at photos of greenery. These images may help in treating patients suffering from depression, anxiety, and other physical conditions.

The study also showed that nature images can reduce the risk of stroke. Interestingly, those living in areas with fewer trees had higher risks for strokes. While more studies are needed, we can already see that nature photography can be an important investment in our health.

Mixed media

Mixed media art in healthcare is a great way to express yourself in a unique and creative way. The topic of your mixed media work can be any topic related to health care. There are many options for creative expression, including collage, paintings, and other mediums. Your assignment will also require you to write a reflective essay about your piece, explaining the media you used and why you decided to create it.

Mixed media artwork can be a collage, a painting, or even a drawing. The goal is to explore the different media and the interactions between them. Experimenting is the best way to learn more about mixed media. Remember that it is better to make mistakes than to be timid.

Public murals

Using public art in hospitals is an excellent way to promote patient wellbeing. It can help motivate patients to come out of their rooms and engage in social interaction. It can also encourage patients to be optimistic about their treatment and improve self-reported stress levels. Here are some examples of hospitals that have successfully incorporated public art into their facilities:

In Philadelphia, Mural Arts Philadelphia and the Department of Behavioral Health and Intellectual Disabilities Services have created a project called Porch Light. The project has been evaluated by the Yale School of Public Health and showed promising results for patients and the community as a whole. The program also improved neighborhood social trust and empathy. In addition, the new murals fueled neighborhood activism. The program is also being implemented in Delaware where a new law seeks to transform mental health care.

The Community Murals Project is a collaborative mural-making process that involves patients, artists, and the community. In addition to enhancing patient care, the project fosters community collaboration, reduces stigma and increases community pride. The collaborative process also fosters trust and pride in the public health system. The community murals project aims to bring the community together to create beautiful art.

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Business

Tips For Buying Wine Labels Online

If you’re looking for a way to personalize your wine bottles, buying wine labels online is the perfect solution. Many different websites offer this service, and it’s a great way to add a unique touch to your next party or get-together.

In this blog post, we will provide some tips on how to buy wine labels online successfully.

How to Buy Wine Labels Online

Look for a reputable seller: You want to ensure you’re buying your wine labels from a reputable source. There are many different sellers out there, and not all of them are created equal. Do some research and read customer reviews before making your purchase.

 Choose the right material: Consider when buying wine labels online is the material of the label. You’ll want to choose a durable material that will stand up to being in contact with the wine. Some materials, such as paper, can absorb moisture and cause the label to wrinkle or be damaged.

Consider the size of the label: When you’re ordering wine labels online, you’ll need to consider the label’s size. Be sure to measure the area where you plan to apply the label before making your purchase. This will ensure that you get a label that is the right size for your needs.

What’s Included in Wines Labels?

  • Alcohol level: A wine’s label must include the percentage of alcohol by volume
  • Sugar content: The label must also indicate the amount of sugar in the wine.
  • Varietal: The varietal is the type of grape used to make the wine.
  • Appellation: The appellation is the geographic origin of the grapes.

Why Should You Shop for Wines Label Online

Shopping for wine labels online has many advantages that you may not have considered before. Here are a few reasons why you should buy wine labels online the next time you need them:

You’ll have a much wider selection to choose from– When you shop for wine labels online, you’re not limited to the small selection of suppliers in your local area. You can choose from hundreds of different suppliers, giving you a much wider range of options.

You can compare prices easily- When you shop for wine labels online, it’s easy to compare prices between different suppliers. This means you can get the best possible price on the labels you need.

It’s convenient– Shopping for wine labels online is much more convenient than shopping in person. You can do it from the comfort of your own home, and you don’t have to worry about traveling to a store or dealing with traffic.

You can get custom labels– When you shop for wine labels online, you can often get custom labels made to your specifications. This means that you can get exactly the label you want, and you don’t have to settle for something close enough.

As you can see, there are plenty of reasons to shop for wine labels online. So next time you need new labels, be sure to check out the options that are available to you online.

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