Must-read Books for Tech Start-ups

When launching your business venture, you must grasp inspiration from somewhere — in fact, everywhere? To help, we’ve curated a list of motivational self-help books that all have a business theme. From how to create the optimum working environment for creative minds, to the world’s next consumer-changing trends, there’s a lot you don’t know yet about entrepreneurship and the tech industry…

How Google Works — Eric Schmidt and Jonathan Rosenberg

Everyone has heard of Google. Business minded people will be aware of the incredible impact it has had on the tech sector. But how did it all start and how has the firm stayed at the top of the game for so long?

Who better to produce the book than two executives from Google? They’re key people that know everything about the inside of the search giant — from culture and management to brilliant strategies. Renowned for its innovation, creativity, and ability to bounce back from errors (remember Wave?), this glimpse into the birth and evolution of Google is a must for anyone who wishes to emulate even a part of its success.

Networking Like a Pro — Ivan R. Misner

Building a professional network in the tech industry is essential for success. Read this book, and you’ll boost your knowledge of overcoming various networking hurdles that could hold you back as your company grows. From making useful contacts to develop your business, to implementing an effective referral marketing campaign; Networking Like a Pro offers tools, templates and a results-measuring system to help you action your networking strategy and make valuable business connections.

The Lean Start-Up — Eric Ries

This book is a must-read if you’re just starting out if the tech industry and limited experience of the industry. The author looks at how new companies can launch, adapt and grow within an industry that has fierce competition. Offering real examples of setting up a new business, you get a great insight into how to make a success of your business and avoid the typical pitfalls. After taking it all in, you’ll come to understand the importance of constantly thinking ahead and how you can rise above your competitors.

The Upstarts — Brad Stone

Essential practical advice with an incredibly detailed account of two global companies: Uber and Airbnb. Reading this book, you find out how these giants began and developed to become two of the most respected and innovative brands in the world.

You really will learn a lot from this one. As an entrepreneur yourself, this fascinating read will show you how you can also change standards — such as how people travel and what they expect from accommodation — to mirror these companies’ almost renegade attitude towards the established rules of business. What can your business do to change the world?

Company bio:

Where The Trade Buys is an award-winning, multifaceted business that has offered a fast printing services to both small and large companies online since 2010. By supplying products such as foamex signs for promotional needs, the business is able to employee over 150 and prove that there is still a place for print.


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