When it comes to marketing your website, rather than take the time for search engine optimisation to kick in, which can take a while, many companies will opt for different forms of paid advertising. You can use many platforms for paid advertising, and it can help generate brand awareness and sales while your SEO is still maturing. If you are looking to increase sales quickly, below are some of the platforms you can use, but it is always best to employ an expert to run your campaign.
One of the most popular forms of digital paid advertising for websites is Google AdWords, which can get you to the top of the search results within minutes, rather than waiting months for SEO. If you employ an AdWords management company, they can help you streamline your campaign and maximise your investment return. You can also try and run your campaign yourself, but you can spend a lot of money and get little or no return without expert knowledge.
Instagram is an excellent platform for paid advertising, especially if you have products that you are selling that can be showcased in beautiful and creative images. As with most social media platforms, you can use laser-like precision to target your audience and ensure your ads get in front of people they are relevant to and encourages them to engage with them. A reputable digital agency will be able to optimise your campaign and ensure an excellent return on investment.
Facebook is another excellent platform to use, and you will want a presence on here even if you are not doing paid advertising. You can choose many different types of ads on Facebook, which means you can use text, images, videos, and more when creating an advert. Most digital agencies that do social media marketing can effectively run your Facebook campaign and increase your sales and brand awareness. You can also use Facebook to interact directly with your customers, and it is an excellent tool for customer service and complaints handling.
TikTok is a video sharing platform popular with many of the younger generation, so if your products or services are targeting millennials, it can be lucrative to use for your business. If you have a creative agency running your campaign, you may even be the next big viral video, which can make your business take off. Advertising on TikTok can be done in different ways, like other social media platforms, but your business’s potential returns can be so high that it is a platform that you do not want to ignore.