Content marketing is one of the only marketing strategies that doesn’t cost anything. Creating content and adding it to your site only requires a bit of planning, time, and creativity. But don’t be misled by the fact that content marketing is inexpensive – it can be a powerful tool to improve your SEO, get traffic to your site, and convert users into customers.
The key to successful content marketing is knowing what the purpose of your content is and how to use it. Many businesses use websites to showcase their products, which involves some content writing for unique descriptions. Also, blogs are a great way to incorporate content into your website and SEO strategy.
How to Optimize Your Business’s Content Marketing
If you have content on your website, you may be looking for ways to grow traffic and get your content to the masses. Your first step is identifying what you want to accomplish with your content – increase traffic, get backlinks, get conversions, etc. Next, there are a few things that you can do to optimize your content that may actually accomplish all of these things at the same time.
1. Identify Your Keywords
You know what your product or service is, but you don’t necessarily know what users will search for to find them. Keyword tools like Moz, SEMrush, and Google Keyword Planner are all helpful in identifying the keywords that you want to focus on. As you research keywords, think about what you would search for if you were a user looking for a solution like what you have to offer.
2. Optimize Your Content
Now that you have your keywords identified, the next step is optimizing the content on your website. That means optimizing your landing pages primarily so that users immediately know that they have found what they are looking for. You can use long-tail keywords (longer than 3-4 words) as part of your search engine optimization (SEO) strategy and build those into your content to help target your audience.
3. Add a Blog or Update an Old One
If you don’t already have a blog on your website, add one! Blogs are a great way to boost internal linking, share information about your brand, get organic backlinks, and drive traffic to your site. If you do already have a blog, make sure that your older posts are updated periodically. Older news stories may no longer be relevant, and old links may no longer work. These can all hurt your ranking in search engines.
Whether you are writing content or updating it, one important thing to remember is to be informative. Answer questions that users ask in search engines. For example, if your website sells handcrafted kids toys, a user may search for “handmade kids toys” or “handmade toys for kids”. From there, you can create a blog with a title like “10 handmade kids toys that make great Christmas gifts”. You can showcase your products and meet the needs of users at the same time.
4. Promote Your Content
Now that you have great content on your site, go share it! This step isn’t so much about optimizing the content, but it is about optimizing what you get out of it. Social media is a great way to share content and drive traffic to your site. You can also build backlinks through social media, other blogs, forums, etc. High quality content that is SEO optimized can drive a ton of traffic to your site and help you build the following that you really want.
If you aren’t sure how to incorporate or optimize content for your website, you can also reach out to a local SEO company. Sometimes a little bit of guidance and a head start is all you need to take your content marketing to the next level.