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April 29, 2021

Business

How to Manage Deals Using a Virtual Deal Room

As technology has risen in prominence in the workplace, so has the rise of cybersecurity in order to protect digital workflows and sensitive digital documents. Businesses of all shapes and sizes have been impacted by cybercrime, hackers, and a myriad of other nefarious actors who may attempt to harm companies by anything from ransomware attacks to corporate espionage. As such, it is important for businesses to both implement technology and also to be aware of the downsides – which are mainly in the form of cybersecurity risks.

Because cybersecurity attacks can harm companies in many ways, it has become an increasingly important issue that businesses need to be aware of. One area where this can have disastrous results is during the deal-making process. As such, companies need to ensure that their deals that are completed digitally are secure from any outside influence. To do so, they need to implement a security solution that can both help them keep the deal-making process safe and organize and expedite the entire process. One great software solution that can help with this a virtual deal room. Using a virtual deal room, companies can make sure that their deals go through as intended. With that in mind, here’s what you need to know about using a deal room to manage your business deals.

How a Deal Room Can Help Your Company

There are numerous types of deals that companies can be made, including strategic partnerships, fundraising, M&A’s, and more. Knowing how a virtual deal room can help with all these different types of deals is extremely important. For one, a deal room can help a company to improve their security and ensure that all of your documentation is only accessible by the parties that need to see it. By setting up user-based permissions, SSL encryption, dynamic document watermarks, data backups, and more, a virtual deal room can help make sure that all business deals run smoothly, particularly those types of deals that are complex or multi-faceted. Keeping this all organized and within a select group of people who need to be working on deals, such as executives, their support staff, and the legal team, can help companies run their deals more securely and smoothly than can be done outside of a deal room or even in an in-person setting.

How a Deal Room Help You Protect From Cybersecurity Attacks and Streamline Deals

When you implement a deal room into your company’s deal-making workflow, the goal is to benefit your company. As such, it is important to understand how vital the cybersecurity benefits of a deal room are. Things like customized NDAs, direct comments on documents, and viewer-access control can allow you to see exactly when each document that is stored in deal room is accessed, and be able to set the terms for doing so within the customizable NDAs. Beyond these security features, a deal room can also help you streamline the deal-making process. Using a customized dashboard, you can have total insight into the interest from the other party by tracking their engagement with the various documents within the deal room. This is particularly important when potential investors are involved in deals such as M&A’s and fundraising, or even potential IPOs if the business is of the appropriate size.

In Summary

While cybersecurity is a major issue for all companies, and will only continue to be so as the years go on, it is important to make sure that your company’s deal-making process is secure and streamlined. By doing so, you’ll be able to lessen the possibility of hackers sabotaging the deal and also of disgruntled employees streamlining information for their own purposes. While no technology can totally stop the possibility of cyberattacks or cybercrime, a virtual deal room is one of the premier solutions that can help you lessen your exposure to risk and allow your deals to be completed as fast as possible.

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Business

How to Create an SEO Strategy for your SaaS Company

Running a SaaS company, especially given the increased market share of SaaS in the software space, is quite difficult. Marketing a SaaS solution, however, is almost equally as challenging. Fortunately, there are things that differentiate SaaS from marketing other types of online businesses. For example, if you run an ecommerce shop, you need to consider how you are going to promote particular products and sell to consumers who may be wary of stepping outside of traditional ecommerce retailers such as Amazon, eBay, and Walmart. However, the SaaS space has more opportunity for market penetration, as even the big players, such as Hubspot and Salesforce, are focused on particular demographics and do not broadly meet the needs of all businesses.

To differentiate yourself, you are going to want to create content. But not just any content. ‘Content is king’ is such a well-worn adage that it has functionally becoming meaningless.  Instead, SaaS companies need to create content with a particular focus in mind. And that focus is SEO. While SaaS companies don’t have to promote specific products in the way an ecommerce store would, they do need to frame their SaaS offering as something other than a product.  When launching a SaaS offering, SaaS companies need to keep in mind that very few people are specifically looking for software to solve their problems. As such, you are not only fighting a battle for viewers, but you are also fighting a battle to give people a reason to look at your SaaS offering as something other than just a software solution – something that actually helps people to solve their problems.

So, you can’t just make content. You also have to get eyeballs on it. And some of these eyeballs, ideally are going to become user so your SaaS solution. To do this, SEO is the most effective strategy, as there is a much higher intention behind search than there is on social media or other discovery platforms. Plus, search leads potential users directly to your website, which is very important when it comes to actually generating leads and conversions. Using a SaaS SEO strategy, you can better position your SaaS offerings to be a solution to people’s problems and not just a software. You can then target this content to keywords, which can make sure that your content marketing efforts are actually geared toward problem-solving and not just self-promotion.

When using keywords, a SaaS company should specifically be looking at both informational queries and longtail keywords. Longtail keywords generally help businesses rank for niche queries, and for SaaS, the solution to a problem is often niche. This will help you a lot as you can create content that targets these longtail keywords that will bring in very high-intention traffic. This, in turn, will help you convert more eyeballs into users as these people see that your SaaS solution actually can provide value to them and help them solve their niche problems.

After you do this, you are going to want to build links to your keyword-targeted content in order to help it rank. For SaaS companies, link building efforts should be focused on websites that cover various business and technology topics that are related to their SaaS offering. Doing so will help to build relevance with Google and ultimately help their SaaS company rank particular pages on their website toward target keywords.

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