Should You Use a Custom Theme for Your E-Commerce Store?

Should You Use a Custom Theme for Your E-Commerce Store?

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by Alex Schnee

If you have been thinking about how you can make a big splash with your e-commerce store, then you might be considering whether or not you want to invest in a custom theme for your site. While there are some benefits of using a template, there are also a number of reasons to consider the extra time and money that comes with a custom design.

Here are some things to keep in mind if you are curious about whether or not a custom theme is right for your e-commerce store.

It helps you stand out

There are so many different e-commerce sites out there, and if you are selling a common product or service, it can be difficult to stand out from the competition. This is where a custom theme can go a long way toward helping you establish your e-commerce store within the space. You might have difficult differentiating yourself in a crowded marketing, and investing in a custom theme can go a long way toward helping you gain recognition.

You have more features

If you choose to go with a template for your e-commerce store, you might not have access to certain features that are essential to help your business run properly. One thing you can do to determine whether or not those features are necessary is to use a tool like headless commerce to test out whether or not you need them. If you are planning on running additional marketing channels through your site, it can be much more difficult if you are just deciding to use a basic template.

It looks more legitimate

There are so many e-commerce stores now that customers might be a lot more hesitant about handing over their credit card information if they believe that they are giving away their information to a scam site. When you have a custom design, then customers can tell that you have put some time and effort into creating a site where they can feel comfortable putting in their credit card information and sharing their details. If your site looks like another copy of another e-commerce store, they’re going to be less likely to believe that you are a legitimate business.

You have more freedom with branding

Branding is an important aspect of any company, and this can be especially true when the only way customers are interacting with you is online. A custom theme allows you to play with your brand colors, typography, and more while a template can limit what you can do. When you want to establish yourself within your industry, you might want to be able to have the freedom to brand your site as needed.

In summary

While there is certainly a reason for choosing a template for your e-commerce store, having a custom site can give you freedom to build your business the way you want to. If you are planning on standing out from the crowd and establishing yourself as an authority, a custom design might be the way to go for your e-commerce store.

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